Quality Job Targeting on LinkedIn

Today seems to be my “funny things I see on the web” day — I just logged into LinkedIn to be targeted in the job section with an interesting one: a job offer from Vibrant Media (who I worked for till a few years ago):

 

2011 10 03 01.26.57 pm 300x244 Quality Job Targeting on LinkedIn photo    technology random thoughts photos fun time blogroll  vibrant media targeting jobs job intellitxt CV career advertising

If that job is based on my previous jobs (which LinkedIn knows of) then this is brilliant retargeting, hats off to LinkedIn!

However, I would argue that if retargeting is employed when showing these ads then if anything one should NOT include jobs for companies I worked in the past — because let’s face it, the fact that I’m not there anymore is a clear declaration of intent of whether I wanna work for those companies again, right?

So if the engineers in LinkedIn haven’t thought about this one yet — here’s one for you: when presenting me with “jobs that might interest me”, might be worthwhile cross-checking that with my previous experience (from my profile) and eliminate companies which I’ve worked for. Makes sense? icon wink Quality Job Targeting on LinkedIn photo    technology random thoughts photos fun time blogroll  vibrant media targeting jobs job intellitxt CV career advertising

Tags: , , , , , , ,

Leave a Comment