I confess finally to things I do as a software engineering who has been working in ad-tech for over 12 years now. I confess to actually doing (as in implementing systems who do) all of the things below
Posts Categorized: Marketing
Delivering a marketing site in the context of your product
I see this issue popping up ever so often with startups I either work with/for or advise (nowadays) and it’s a valid one and I’ve encountered it often enough that I feel it deserves at least a blog post from me. (Realistically, I can see this growing into a series as there are a lot […]
Disney and technology (or lack of!)
I finally decided was about time to go to Disneyland, with Los Angeles being so close and all that. Super excited about the whole thing, I downloaded the app, I did a bit of research (and decided to go to Disneyland and save California Adventures for another time) and set off to buy tickets. And I […]
A bit about advertising psychology
I saw this advert today on LinkedIn — I do check the site (and the app) a few times a day, so it doesn’t come as a surprise I guess — and made me think about employing a bit of psychology into advertising (something we tried to do back in time in Cognitive Match)… or […]
Engineering Marketing
First of all please notice the title of this post: Engineering Marketing — and not Marketing Engineering! (I do work currently in Ads Engineering in Netflix, which deals as you would expect with Marketing Engineering, in other words engineering solutions to support our digital marketing efforts.) Point being that this post is about marketing engineering […]
The Power of Technical Jargon
I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]
Less Is More When It Comes To Advertising Too!
This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]
TuneIn Advertising — Highlight
Working in advertising, you’d think I have my ad blocker on 24/7 — but I don’t! 🙂 And the reason for it is because I am curious what other companies are doing in this space so while I am quite likely not the main target for their advertising messages, I am very very interested to […]
A Case to be Made for Managing Advertising Inventory Better
I just saw this the other day on LinkedIn — a set of 2 job openings targeted at me. Nothing unusual, LinkedIn does a good job at targeting jobs at their users (it is in fact due to LinkedIn I ended up at Netflix, via a very similar targeted job ad). However, there is something […]
What’s the Point in Having This Blog?
I remember a while back I was headhunted by a (tech) company and the initial discussions went rather well so I decided to accept their invitation to go to their office for a more in-depth interview discussion. While meeting one of their team members the discussion came up about how do I keep myself up […]
About Me
Technologist. MarTech. User acquisition at scale. Advisor. Speaker.
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