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04.05.12
Posted in Blogroll, News, Photos, Random Thoughts, Tech at 11:02 am by Liv 
Just logging into LinkedIn today I saw they announced their Q1 2012 revenue — now the numbers themselves are impressive, but what caught my attention was the brilliant starting slide of their presentation: the very people who made LinkedIn get to this stage:

Absolutely brilliant! Well done, LinkedIn!
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24.01.12
Posted in Blogroll, Fun Time, Photos, Random Thoughts at 3:22 pm by Liv 
I know that by posting this I am in fact providing free advertising to this site, which I saw advertised recently on the net, but had to share this screenshot as I thought it’s hilarious!
I heard previously of “specialized dating” — from married people seeking extra-marital affairs (ahem!) to “positive dating” (no comment) and rugby dating and the likes. But this one I thought went the extra mile — GEEK TO GEEK dating!!! I mean talk about creating an online community, this is it, right? 
Trouble is, do they envisage that these people will meet? They’ll be the best of sending emails and such but…do they ever leave the house? 

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17.01.12
Posted in Blogroll, News, Photos, Random Thoughts, Tech at 10:52 pm by Liv 
This goes out to all you ad skeptics out there who bang on about how useless the internet advertising is and how it should be banned / destroyed / 101′d etc: it is sad that not often advertising is delivered as a complement to the content being viewed, and as such it doesn’t come across as an intrusive piece on the page. However, when it happens, it creates something useful!
I have just experienced something like this just now, looking at some technical article online — and even though I worked for Vibrant Media before, there’s no hidden agenda in highlighting this ad unit I spotted as one such piece of great advertising. (I know I slagged them off in the past as well, hope they don’t take it personally : guys, I’ve slagged off Google more than you, so don’t read too much into it!
)
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10.10.11
Posted in Blogroll, Random Thoughts, Tech at 6:11 pm by Liv 
Mike Nolet of AppNexus started a 2-part webinar on scaling their advertising business and I am glad I followed the first part (and I will definitely be there for the 2nd part!) as some interesting things came out of that. (As a note, for those who are interested, Mike has more details on internet advertising in general on his blog mikeonads.com and you can find more details about these webinars here.) I spoke with Mike after the webinars and he was kind enough to let me publish some of the slides on my blog together of course with my personal opinions on some of them. As I said, you will find the full slides (and not just my screenshots) for free here: https://student.gototraining.com/…2416 or from Mike’s blog.
There is no question that the AppNexus platform is nothing short of complex — at around 14 billion ads transacted a day (Mike will have the precise figures) this is nothing to be sniffed at! But when building something like this, one has to understand from the beginning the challenge ahead. Your project managers will show you the basic equations which tell us that more people in your tech team means more man-hours; and also that more features/complexity means more man-hours too; and just as well more customers mean more man-hours (you have to develop and adapt for customer needs, support the customer and all these technical issues cost you man-hours too!). But what they miss out quite often is that when you bring all these coordinates together, the man-hours spiral out of control! That’s why I was pleased to see that it’s not just me who observes that, as Mike included this into his slides:

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03.10.11
Posted in Blogroll, Fun Time, Photos, Random Thoughts, Tech at 1:42 pm by Liv 
Today seems to be my “funny things I see on the web” day — I just logged into LinkedIn to be targeted in the job section with an interesting one: a job offer from Vibrant Media (who I worked for till a few years ago):

If that job is based on my previous jobs (which LinkedIn knows of) then this is brilliant retargeting, hats off to LinkedIn!
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