I saw this advert today on LinkedIn — I do check the site (and the app) a few times a day, so it doesn’t come as a surprise I guess — and made me think about employing a bit of psychology into advertising (something we tried to do back in time in Cognitive Match)… or […]
I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]
I just got back home from a weekend in Las Vegas, woohoo!!! (OK, that’s not entirely correct, I got back home a couple of nights ago but it took me so long to recover 🙂 Which is why only now have the time to share some thoughts on this trip… Anyway, I bet a lot. And […]
I came across this article on Tech Crunch today (AI accountability needs action now, say UK MPs) and wanted to share some thoughts on it. It sounds to me like once again Europe, and UK in this case, is getting cold feet about AI and big data and the interesting results this renders sometimes. Because […]
This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]
Working in advertising, you’d think I have my ad blocker on 24/7 — but I don’t! 🙂 And the reason for it is because I am curious what other companies are doing in this space so while I am quite likely not the main target for their advertising messages, I am very very interested to […]
I just saw this the other day on LinkedIn — a set of 2 job openings targeted at me. Nothing unusual, LinkedIn does a good job at targeting jobs at their users (it is in fact due to LinkedIn I ended up at Netflix, via a very similar targeted job ad). However, there is something […]
At Netflix, we made a name for ourselves for being a Java shop. A quick look at our Netflix OSS page on Github reveals a whole suite of projects all Java-based. However, apart from the Java projects that are going on in Netflix – and the JVM-based projects (we DO Groovy and Scala too!) – […]
I wrote before about how bad occasionally mobile advertising gets nowadays (see this blog post here). That was about 6 months ago — and I was hoping things started to change in the meanwhile. (After all, in the Valley we hear a lot about how quickly the world changes, right? :D) Well, it appears not […]
It’s been known for a while now that I have taken on the role of CTO of The Linus Group. It has been said at the time about this that I am changing my area of expertise, since I left Magnetic / Cognitive Match who were clearly focused on online advertising to join a company […]
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