I talked in my previous post about people who are self-proclaimed online advertising haters and touched there on the subject of the targeted and not targeted audience when it comes to online advertising. I felt the subject deserves a few more lines from me so here it is:
I know a lot of you keep thinking constantly you don’t need advertising on the page you’re browsing because you don’t “react to it”. And as such you consider yourself not being the targeted audience and sometimes go on about how web based advertising is rubbish and should be banned. And half an hour later you go and look at ticketmaster‘s latest offers and based on some popup they present you with you decide to buy tickets to Lee Evans‘ tour – by basically reacting to advertising! Thing is a lot of this perception is based on previous bad experiences of online advertising – and I an one of the first to admit that yes, that does happen. There are advertisers out there that will do anything to shove their ads in front of you – and in most cases that involves pretty much hijacking the page and hiding the content from the user behind their ad – which needless to point out creates a bad user experience. This is just as bad as the shop assistants who jump in front of you as you just stepped in a shop asking Can I help you? – in most cases its off-putting and totally unhelpful. However that doesn’t stop you from buying your shoes from John Lewis right?
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Maybe due to the fact that I have been involved throughout the last few years of my life in online advertising, or maybe because of the nature of the people I come in contact with frequently but the above phrase has become a common occurrence in daily conversations. I bet some of you reading this think the same – which doesn’t make you odd at all just makes you part of the audience online advertising is not targeted at. There are lots of users out there who totally blank out advertising found on web pages – same as there are people who don’t pay any attention to a supermarket’s “power aisle” and their latest offers: they just want to walk in, buy exactly the bits they want and walk out as quickly as possible. (As it turns out a lot of times this proves to be more expensive than having a look at the daily offers – but that’s a different argument centred around whether advertising is really useful and that’s not the point of this post so maybe i’ll come back to that in a different post. ) Point here is that there is a (large) segment of the audience which are the usual target for online advertising and another segment who are not the targeted audience. Out of the latter there is another segment who hate online advertising with a vengeance and would do anything they can to stop it. These guys are the ones I’m going to address in this post.
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If you haven’t yet heard of miniclip.com it’s worth checking their site out — as I find myself often playing one of their 5-minutes games when I get bored. Their latest addition is called “Stunt Pilot” and it’s one of the most addictive ones they had for a while now — before I knew it, everyone in my office had their Internet Explorer open and playing it!
Have a look for yourself!
Finally after a few weeks of hard work from the Phantoms, their website is up and even more importantly — up-to-date!
Have a look at http://www.phantomsrfc.com and even drop them an email if you like it!
For those of you who tried to put together a “flatten” function cross browser to eliminate consecutive spaces and/or trim some text that is retrieved from the HTML page itself, you might have noticed that a simple regex of the kind
is simply not enough and occasionally Internet Explorer would still return a string with multiple consecutive space characters! The reason for that is that Internet Explorer does NOT treat
(non-breaking spaces) as a space — and therefore the
\s won’t match it! In order to include this in your match, look at W3C list of HTML entities, and it transpires that
is the same as
— in other words 160 is the decimal code for this character (which is A0 in hex by the way). So to include this when searching for spaces, your regex now becomes:
and you’ll notice that now you “catch” the non-breaking spaces in IE as well as Firefox (which does the right thing and treats the non-breaking spaces as proper spaces) — yahoo!
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