Posts Tagged: online advertising

Of Twitter and Mobile

Posted by & filed under , , .

I use Twitter a lot (see for yourself here if you don’t believe me 🙂 ) — and as such it annoys me terribly when I see companies using it the wrong way. And by “wrong way” I’m not talking about the contents of their tweets — it’s a free world and everyone has the […]

Ad Viewability

Posted by & filed under , , .

Not long ago, Magnetic, the company I work for, released their whitepaper on ad viewability so I thought it necessary to share my thoughts on this rather new concept, which seems to be either misunderstood or completely missed by a lot of companies still. First of all, the whitepaper released by Magnetic and to which […]

AppLovin + Aerospike

Of Advertising and Scaling Up

Posted by & filed under , , .

I have attended the other week a very interesting meetup – part of the “Scale Warriors of Silicon Valley” series (which by the way I highly recommend if you’re into that sort of “thing” – and chances are if you’re a developer in the Valley you are! 😉 ) – and as with everything I […]