Here’s classic problem when dealing with a web app: you get a HTTP request to your app with a set of parameters. You need to hit a datastore to retrieve some record based on those parameters. You also need to create a (log?) entry somewhere about receiving this call — whether it’s for monitoring purposes […]
Posts Tagged: online advertising
A bit about advertising psychology
I saw this advert today on LinkedIn — I do check the site (and the app) a few times a day, so it doesn’t come as a surprise I guess — and made me think about employing a bit of psychology into advertising (something we tried to do back in time in Cognitive Match)… or […]
The Power of Technical Jargon
I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]
Reverse Engineering Las Vegas :-)
I just got back home from a weekend in Las Vegas, woohoo!!! (OK, that’s not entirely correct, I got back home a couple of nights ago but it took me so long to recover 🙂 Which is why only now have the time to share some thoughts on this trip… Anyway, I bet a lot. And […]
The Big Data Scare
I came across this article on Tech Crunch today (AI accountability needs action now, say UK MPs) and wanted to share some thoughts on it. It sounds to me like once again Europe, and UK in this case, is getting cold feet about AI and big data and the interesting results this renders sometimes. Because […]
Less Is More When It Comes To Advertising Too!
This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]
Advertising vs Digital Marketing
It’s been known for a while now that I have taken on the role of CTO of The Linus Group. It has been said at the time about this that I am changing my area of expertise, since I left Magnetic / Cognitive Match who were clearly focused on online advertising to join a company […]
Marketing Automation Companies Have a Lot to Learn from Tech World
As you might know by now, I’ve adjusted a bit my career recently. My core experience is a techie in the online advertising world — and as of recently I’ve moved into an adjacent segment: digital marketing. It sounds like a drastic move, but to be honest, when you look closely, it’s actually the same […]
Mobile Advertising Takes Us Back in the ’90s
I have to get this off my chest as it’s been bugging me for a while and just been reminded this morning of this issue so had to pick up the keyboard and blog (moan?) about it. I’m not the biggest mobile user — arguably! — however, like most people out there I find myself […]
Tracking Users Online — Part 2
First release of this project on Github is now out there. And as promised in my “pilot” post of this series, this post will walk you through what went into this release and why. The project itself as you recall is available on Github in this repository: https://github.com/liviutudor/PixelServer. The version for this release is pixelserver-1.0.0 […]