Posts Tagged: online advertising

RxJava: Some Usage of Observable.zip

Posted by & filed under , .

Here’s  classic problem when dealing with a web app: you get a HTTP request to your app with a set of parameters. You need to hit a datastore to retrieve some record based on those parameters. You also need to create a (log?) entry somewhere about receiving this call — whether it’s for monitoring purposes […]

The Power of Technical Jargon

Posted by & filed under , , , .

I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]

The Big Data Scare

Posted by & filed under , , , .

I came across this article on Tech Crunch today (AI accountability needs action now, say UK MPs) and wanted to share some thoughts on it. It sounds to me like once again Europe, and UK in this case, is getting cold feet about AI and big data and the interesting results this renders sometimes. Because […]

Less Is More When It Comes To Advertising Too!

Posted by & filed under , , .

This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]

Mobile Advertising Takes Us Back in the ’90s

Posted by & filed under , , .

I have to get this off my chest as it’s been bugging me for a while and just been reminded this morning of this issue so had to pick up the keyboard and blog (moan?) about it. I’m not the biggest mobile user — arguably! — however, like most people out there I find myself […]

Tracking Users Online — Part 2

Posted by & filed under , .

First release of this project on Github is now out there. And as promised in my “pilot” post of this series, this post will walk you through what went into this release and why. The project itself as you recall is available on Github in this repository: https://github.com/liviutudor/PixelServer. The version for this release is pixelserver-1.0.0 […]

Of Twitter and Mobile

Posted by & filed under , , .

I use Twitter a lot (see for yourself here if you don’t believe me 🙂 ) — and as such it annoys me terribly when I see companies using it the wrong way. And by “wrong way” I’m not talking about the contents of their tweets — it’s a free world and everyone has the […]

Ad Viewability

Posted by & filed under , , .

Not long ago, Magnetic, the company I work for, released their whitepaper on ad viewability so I thought it necessary to share my thoughts on this rather new concept, which seems to be either misunderstood or completely missed by a lot of companies still. First of all, the whitepaper released by Magnetic and to which […]

AppLovin + Aerospike

Of Advertising and Scaling Up

Posted by & filed under , , .

I have attended the other week a very interesting meetup – part of the “Scale Warriors of Silicon Valley” series (which by the way I highly recommend if you’re into that sort of “thing” – and chances are if you’re a developer in the Valley you are! 😉 ) – and as with everything I […]