Posts Tagged: advertising

The Power of Technical Jargon

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I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]

The Big Data Scare

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I came across this article on Tech Crunch today (AI accountability needs action now, say UK MPs) and wanted to share some thoughts on it. It sounds to me like once again Europe, and UK in this case, is getting cold feet about AI and big data and the interesting results this renders sometimes. Because […]

Less Is More When It Comes To Advertising Too!

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This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]

tunein radio

TuneIn Advertising — Highlight

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Working in advertising, you’d think I have my ad blocker on 24/7 — but I don’t! 🙂 And the reason for it is because I am curious what other companies are doing in this space so while I am quite likely not the main target for their advertising messages, I am very very interested to […]

Automating Twitter OAuth Tasks with node.js

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At Netflix, we made a name for ourselves for being a Java shop. A quick look at our Netflix OSS page on Github reveals a whole suite of projects all Java-based. However, apart from the Java projects that are going on in Netflix – and the JVM-based projects (we DO Groovy and Scala too!) – […]

Mobile Advertising Takes Us Back in the ’90s

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I have to get this off my chest as it’s been bugging me for a while and just been reminded this morning of this issue so had to pick up the keyboard and blog (moan?) about it. I’m not the biggest mobile user — arguably! — however, like most people out there I find myself […]

Of Twitter and Mobile

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I use Twitter a lot (see for yourself here if you don’t believe me 🙂 ) — and as such it annoys me terribly when I see companies using it the wrong way. And by “wrong way” I’m not talking about the contents of their tweets — it’s a free world and everyone has the […]

Ad Viewability

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Not long ago, Magnetic, the company I work for, released their whitepaper on ad viewability so I thought it necessary to share my thoughts on this rather new concept, which seems to be either misunderstood or completely missed by a lot of companies still. First of all, the whitepaper released by Magnetic and to which […]

AppLovin + Aerospike

Of Advertising and Scaling Up

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I have attended the other week a very interesting meetup – part of the “Scale Warriors of Silicon Valley” series (which by the way I highly recommend if you’re into that sort of “thing” – and chances are if you’re a developer in the Valley you are! 😉 ) – and as with everything I […]