Posts Categorized: Ramblings

Engineering Marketing

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First of all please notice the title of this post: Engineering Marketing — and not Marketing Engineering! (I do work currently in Ads Engineering in Netflix, which deals as you would expect with Marketing Engineering, in other words engineering solutions to support our digital marketing efforts.) Point being that this post is about marketing engineering […]

The Problem with the C-level Exec Who’s Leaving

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There has been recently increased attention in the media for Uber, after the blog post from Susan Fowler about her terrible (probably a mild term here, I agree) experience while at Uber — and even more so as of today their SVP of engineering stepping down after sexual harassment allegations during his previous job at […]

The Power of Technical Jargon

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I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]

Breaking into open source

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I read recently Shubheksha‘s blog post “A Beginner’s Very Bumpy Journey Through The World of Open Source” which describes her initial journeys into the open source world and reminded me a bit of some of my initial adventures into open source. (I even wrote a blog post ages ago — my goodness, literally ages ago […]

Thoughts on Programming and Its Challenges

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At the end of another tough week in Netflix I look back at what I have achieved and what has been challenging in achieving it. I do wonder what I do looks like from the outside and I can’t really see how someone would make sense of my job. I sit in front of 3 (sometimes more!) […]

The Big Data Scare

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I came across this article on Tech Crunch today (AI accountability needs action now, say UK MPs) and wanted to share some thoughts on it. It sounds to me like once again Europe, and UK in this case, is getting cold feet about AI and big data and the interesting results this renders sometimes. Because […]

about.me logo

App Idea — About.Me

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I have been using for a while the about.me website and their mobile app Intro by about.me. (I use an Android phone, and as such I am supplying here the link to the Google Play appstore, however I’m sure they have an iOS one too you’ll have to search in the App Store for it.) For […]

London Underground

Liv’s Guide to London

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I was asked recently by a couple of friends on this side of the Atlantic about suggestions regarding London — as they were planning their London trip. I put together an email with basic pointers and sent it to my first friend. Shortly after it turns out another one decides he wants to visit Blighty and […]

My Thoughts on Brexit

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I have been following closely the Brexit referendum in the UK — I’m sure it comes as no surprise to those of you who know me. Because I am Romanian. And I am British. And I live in USA. And I care! I have followed the news online and listening to the likes of LBC […]

Sic Transit Gloria Mundi…

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If you don’t know your Latin by the way, the above translates to “Thus passes the glory of the world” (see this wikipedia page too). More than 4 years ago I crossed the Atlantic from London, UK and based myself in California, with a small startup, Cognitive Match, that came out of London and expanded into […]

tunein radio

TuneIn Advertising — Highlight

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Working in advertising, you’d think I have my ad blocker on 24/7 — but I don’t! 🙂 And the reason for it is because I am curious what other companies are doing in this space so while I am quite likely not the main target for their advertising messages, I am very very interested to […]

American Airlines

Of Customer Service — American Airlines (AA) Style

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I am saddened to have to write this blog post — I don’t like taking space on my blog for complaining about companies! But in this case I feel it’s needed — and I would like to hear from others who had similar issues with this airline and find out how they dealt with it […]