I confess finally to things I do as a software engineering who has been working in ad-tech for over 12 years now. I confess to actually doing (as in implementing systems who do) all of the things below
Posts Categorized: Ramblings
Disney and technology (or lack of!)
I finally decided was about time to go to Disneyland, with Los Angeles being so close and all that. Super excited about the whole thing, I downloaded the app, I did a bit of research (and decided to go to Disneyland and save California Adventures for another time) and set off to buy tickets. And I […]
A bit about advertising psychology
I saw this advert today on LinkedIn — I do check the site (and the app) a few times a day, so it doesn’t come as a surprise I guess — and made me think about employing a bit of psychology into advertising (something we tried to do back in time in Cognitive Match)… or […]
Engineering Marketing
First of all please notice the title of this post: Engineering Marketing — and not Marketing Engineering! (I do work currently in Ads Engineering in Netflix, which deals as you would expect with Marketing Engineering, in other words engineering solutions to support our digital marketing efforts.) Point being that this post is about marketing engineering […]
The Problem with the C-level Exec Who’s Leaving
There has been recently increased attention in the media for Uber, after the blog post from Susan Fowler about her terrible (probably a mild term here, I agree) experience while at Uber — and even more so as of today their SVP of engineering stepping down after sexual harassment allegations during his previous job at […]
The Power of Technical Jargon
I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]
Breaking into open source
I read recently Shubheksha‘s blog post “A Beginner’s Very Bumpy Journey Through The World of Open Source” which describes her initial journeys into the open source world and reminded me a bit of some of my initial adventures into open source. (I even wrote a blog post ages ago — my goodness, literally ages ago […]
Reverse Engineering Las Vegas :-)
I just got back home from a weekend in Las Vegas, woohoo!!! (OK, that’s not entirely correct, I got back home a couple of nights ago but it took me so long to recover 🙂 Which is why only now have the time to share some thoughts on this trip… Anyway, I bet a lot. And […]
Thoughts on Programming and Its Challenges
At the end of another tough week in Netflix I look back at what I have achieved and what has been challenging in achieving it. I do wonder what I do looks like from the outside and I can’t really see how someone would make sense of my job. I sit in front of 3 (sometimes more!) […]
The Big Data Scare
I came across this article on Tech Crunch today (AI accountability needs action now, say UK MPs) and wanted to share some thoughts on it. It sounds to me like once again Europe, and UK in this case, is getting cold feet about AI and big data and the interesting results this renders sometimes. Because […]
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Technologist. Leader. AdTech. Advisor. Speaker.
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