Not long ago, Magnetic, the company I work for, released their whitepaper on ad viewability so I thought it necessary to share my thoughts on this rather new concept, which seems to be either misunderstood or completely missed by a lot of companies still. First of all, the whitepaper released by Magnetic and to which […]
The title would no doubt puzzle quite a few of you — after all I’m putting in the same sentence a low-level, processor-specific language (for no better term for “assembler” — I know, I know, I know, “it’s not really a language”, right?) with a rather high-level, even platform-independent language like Java. So, right away […]
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