I have started using recently Gradle, which I have to confess I actually find to be a bliss compared to Maven. Maybe because I prefer a Groovy-based syntax for build configuration, rather than Maven’s XML-based configuration file. Or maybe because I feel somehow the Gradle peeps have made the tool a bit easier to use […]
Posts Categorized: Tech
About Writing Clean Code
Every now and then I feel any developer should sit down and reflect upon some of the experiences from the past. I feel this is healthy: once you allow enough time to pass, you can go back and revisit good and bad (technical and less technical) experiences from the past and learn from them. The […]
Mobile Advertising Is Still Where Web Advertising Was in the 90’s
I wrote before about how bad occasionally mobile advertising gets nowadays (see this blog post here). That was about 6 months ago — and I was hoping things started to change in the meanwhile. (After all, in the Valley we hear a lot about how quickly the world changes, right? :D) Well, it appears not […]
Advertising vs Digital Marketing
It’s been known for a while now that I have taken on the role of CTO of The Linus Group. It has been said at the time about this that I am changing my area of expertise, since I left Magnetic / Cognitive Match who were clearly focused on online advertising to join a company […]
Marketing Automation Companies Have a Lot to Learn from Tech World
As you might know by now, I’ve adjusted a bit my career recently. My core experience is a techie in the online advertising world — and as of recently I’ve moved into an adjacent segment: digital marketing. It sounds like a drastic move, but to be honest, when you look closely, it’s actually the same […]
(Don’t) Blame the Techie
I’m a techie by trade, I’m sure you figured that out from the sort of things I blog about here. As such, I do get rubbed up the wrong way when I hear of so many companies complaining on a regular basis about their technical team. It’s either because they don’t deliver on time. Or […]
Don’t Get Weirded Out by “Open Source”
I read recently Robert Lindh’s post on his blog about the argument he makes for re-branding the concept of “open source” and I have to sympathize with it. If you’re a techie you are quite likely accustomed to the concept of open source and probably use some open source framework or stack. In fact you […]
Should I Still Worry About Handwriting?
This is something that’s been bugging me for quite a bit now to be honest to the point where it’s getting into becoming an obsession: are we using writing (and reading for that matter) for all the wrong reasons? Is it still needed? Or is it an archaic way of communicating — and as such […]
Know Thy Audience
I’ve been to a bunch of conferences, meetups and other technical (or not!) events recently and some of them have touched me enough to deserve some comments on my blog, as you might have noticed. Looking back now at the last 5-6 months or so and all the events I’ve been attending — and needless […]