Posts Tagged: RTB

JAX London Logo

Of Java Streams … Again!

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I just went again through this JAX London write-up (read more here: http://www.infoq.com/news/2015/10/jax-london-2015-round-up) and thought it was worth some more thoughts from me. As you might recall, I have touched before on the subject of Java 8 streams in this blog post back in Sep/2014. The thing that puzzled me back then was the fact […]

Ad Viewability

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Not long ago, Magnetic, the company I work for, released their whitepaper on ad viewability so I thought it necessary to share my thoughts on this rather new concept, which seems to be either misunderstood or completely missed by a lot of companies still. First of all, the whitepaper released by Magnetic and to which […]

AppLovin + Aerospike

Of Advertising and Scaling Up

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I have attended the other week a very interesting meetup – part of the “Scale Warriors of Silicon Valley” series (which by the way I highly recommend if you’re into that sort of “thing” – and chances are if you’re a developer in the Valley you are! 😉 ) – and as with everything I […]