Posts Tagged: ctr

The Power of Technical Jargon

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I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I¬†helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]

Ad Viewability

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Not long ago, Magnetic, the company I work for, released their whitepaper on ad viewability so I thought it necessary to share my thoughts on this rather new concept, which seems to be either misunderstood or completely missed by a lot of companies still. First of all, the whitepaper released by Magnetic and to which […]

“I dont need advertising!”

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I talked in my previous post about people who are self-proclaimed online advertising haters and touched there on the subject of the targeted and not targeted audience when it comes to online advertising. I felt the subject deserves a few more lines from me so here it is: I know a lot of you keep […]