I see this issue popping up ever so often with startups I either work with/for or advise (nowadays) and it’s a valid one and I’ve encountered it often enough that I feel it deserves at least a blog post from me. (Realistically, I can see this growing into a series as there are a lot […]
I saw this advert today on LinkedIn — I do check the site (and the app) a few times a day, so it doesn’t come as a surprise I guess — and made me think about employing a bit of psychology into advertising (something we tried to do back in time in Cognitive Match)… or […]
First of all please notice the title of this post: Engineering Marketing — and not Marketing Engineering! (I do work currently in Ads Engineering in Netflix, which deals as you would expect with Marketing Engineering, in other words engineering solutions to support our digital marketing efforts.) Point being that this post is about marketing engineering […]
I recently had the chance to reflect over how important jargon can be when building a product and I thought I’d share my thoughts and findings here. A bit of history: a while back (quite a while back now) I helped a small startup (let’s call them Green Media) which operated in digital marketing and online […]
I came across this article on Tech Crunch today (AI accountability needs action now, say UK MPs) and wanted to share some thoughts on it. It sounds to me like once again Europe, and UK in this case, is getting cold feet about AI and big data and the interesting results this renders sometimes. Because […]
This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]
It’s been known for a while now that I have taken on the role of CTO of The Linus Group. It has been said at the time about this that I am changing my area of expertise, since I left Magnetic / Cognitive Match who were clearly focused on online advertising to join a company […]
This will close in 30 seconds