I see this issue popping up ever so often with startups I either work with/for or advise (nowadays) and it’s a valid one and I’ve encountered it often enough that I feel it deserves at least a blog post from me. (Realistically, I can see this growing into a series as there are a lot […]
First of all please notice the title of this post: Engineering Marketing — and not Marketing Engineering! (I do work currently in Ads Engineering in Netflix, which deals as you would expect with Marketing Engineering, in other words engineering solutions to support our digital marketing efforts.) Point being that this post is about marketing engineering […]
This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]
It’s been known for a while now that I have taken on the role of CTO of The Linus Group. It has been said at the time about this that I am changing my area of expertise, since I left Magnetic / Cognitive Match who were clearly focused on online advertising to join a company […]
As you might know by now, I’ve adjusted a bit my career recently. My core experience is a techie in the online advertising world — and as of recently I’ve moved into an adjacent segment: digital marketing. It sounds like a drastic move, but to be honest, when you look closely, it’s actually the same […]
OK, so this is a bit of a trip back in time, in the early days of Cognitive Match, when we started building our system. As it happens during such times, often one encounters the matter of giving the systems a name — for once it makes it more precise to refer to a system […]
I will explain at the end what triggered in my mind this virtual theater play — as I had a deja vu moment and couldn’t help but share it (story of my blog really 🙂 ). This is my first attempt at “writing” a play so bear with me — hopefully it will be worth […]
As viewed last night in Smithfield Market in London — why, oh, why, would you call your company “Diaper Poultry”????? 🙂
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