I see this issue popping up ever so often with startups I either work with/for or advise (nowadays) and it’s a valid one and I’ve encountered it often enough that I feel it deserves at least a blog post from me. (Realistically, I can see this growing into a series as there are a lot […]
Posts Tagged: marketing
Engineering Marketing
First of all please notice the title of this post: Engineering Marketing — and not Marketing Engineering! (I do work currently in Ads Engineering in Netflix, which deals as you would expect with Marketing Engineering, in other words engineering solutions to support our digital marketing efforts.) Point being that this post is about marketing engineering […]
Less Is More When It Comes To Advertising Too!
This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]
Advertising vs Digital Marketing
It’s been known for a while now that I have taken on the role of CTO of The Linus Group. It has been said at the time about this that I am changing my area of expertise, since I left Magnetic / Cognitive Match who were clearly focused on online advertising to join a company […]
Marketing Automation Companies Have a Lot to Learn from Tech World
As you might know by now, I’ve adjusted a bit my career recently. My core experience is a techie in the online advertising world — and as of recently I’ve moved into an adjacent segment: digital marketing. It sounds like a drastic move, but to be honest, when you look closely, it’s actually the same […]
Dreamforce 2014 — Day 1 in Photos
Of CERES and Naming Your Products
OK, so this is a bit of a trip back in time, in the early days of Cognitive Match, when we started building our system. As it happens during such times, often one encounters the matter of giving the systems a name — for once it makes it more precise to refer to a system […]
Marketing Session – Play
I will explain at the end what triggered in my mind this virtual theater play — as I had a deja vu moment and couldn’t help but share it (story of my blog really 🙂 ). This is my first attempt at “writing” a play so bear with me — hopefully it will be worth […]
Beautiful marketing
As viewed last night in Smithfield Market in London — why, oh, why, would you call your company “Diaper Poultry”????? 🙂