I saw this advert today on LinkedIn — I do check the site (and the app) a few times a day, so it doesn’t come as a surprise I guess — and made me think about employing a bit of psychology into advertising (something we tried to do back in time in Cognitive Match)… or […]
If you don’t know your Latin by the way, the above translates to “Thus passes the glory of the world” (see this wikipedia page too). More than 4 years ago I crossed the Atlantic from London, UK and based myself in California, with a small startup, Cognitive Match, that came out of London and expanded into […]
As you might know by now, I’ve adjusted a bit my career recently. My core experience is a techie in the online advertising world — and as of recently I’ve moved into an adjacent segment: digital marketing. It sounds like a drastic move, but to be honest, when you look closely, it’s actually the same […]
I’m starting a new job tomorrow. Finally, it came to that time to leave behind Cognitive Match / Magnetic and take on a new challenge. This change and the implications it has on various levels in my life got me thinking. There are a lot of unknowns ahead of me and a lot of challenges […]
In this photo, there are 4 continents, 3 people, 2 companies and one team: With my friends Denis (Australia) and Nick (South Africa) — and me obviously (Europe) — in a bar in America. We all used to be part of the same team back in the days in London, nowadays Nick has started his […]
If you’re a Java developer like me, working on a bunch of different projects at the same time, then you quite likely find yourself in the situation where you need to switch in between different JDK versions every time you switch context/project. In my case, I am working on the (good) stuff we got going […]
It has been going for a while now but finally everything fell into place and as such it is already making the news on the net 🙂 As of this week, Cognitive Match has been acquired by Magnetic! TechCrunch has already covered this and you can read the full story here: http://techcrunch.com/2014/05/28/retargetting-startup-cognitive-match-acquired-by-magnetic/ . There is […]
I’ve mentioned Cognitive Match got acquired by Magnetic recently — which, along with a whole lot of other interesting developments, gave the old Cognitive Match team finally the chance to get reunited under one roof. And here’s the photos — which I’m sure will make history 😉
OK, so this is a bit of a trip back in time, in the early days of Cognitive Match, when we started building our system. As it happens during such times, often one encounters the matter of giving the systems a name — for once it makes it more precise to refer to a system […]
OK, I’m arriving a bit late to the discussion about browsers beginning to block 3rd party cookies by default, however, I was on the fence of this initially. And more to the point, I thought this would be just a trend that will come and go — but it seems that I was rather wrong […]
This will close in 30 seconds