This is a perfect example of how to do advertising the wrong way — and it’s pretty much the reason why most people hate online adverts: when it becomes too aggressive, too in your face, too intrusive and too damn creepy, then of course, any user would want that s**t off the pages they are […]
Not long ago, Magnetic, the company I work for, released their whitepaper on ad viewability so I thought it necessary to share my thoughts on this rather new concept, which seems to be either misunderstood or completely missed by a lot of companies still. First of all, the whitepaper released by Magnetic and to which […]
I have attended the other week a very interesting meetup – part of the “Scale Warriors of Silicon Valley” series (which by the way I highly recommend if you’re into that sort of “thing” – and chances are if you’re a developer in the Valley you are! 😉 ) – and as with everything I […]
OK, so this is a bit of a trip back in time, in the early days of Cognitive Match, when we started building our system. As it happens during such times, often one encounters the matter of giving the systems a name — for once it makes it more precise to refer to a system […]
This goes out to all you ad skeptics out there who bang on about how useless the internet advertising is and how it should be banned / destroyed / 101’d etc: it is sad that not often advertising is delivered as a complement to the content being viewed, and as such it doesn’t come across […]
Mike Nolet of AppNexus started a 2-part webinar on scaling their advertising business and I am glad I followed the first part (and I will definitely be there for the 2nd part!) as some interesting things came out of that. (As a note, for those who are interested, Mike has more details on internet advertising […]
This will close in 30 seconds