I saw this advert today on LinkedIn — I do check the site (and the app) a few times a day, so it doesn’t come as a surprise I guess — and made me think about employing a bit of psychology into advertising (something we tried to do back in time in Cognitive Match)… or […]
First of all please notice the title of this post: Engineering Marketing — and not Marketing Engineering! (I do work currently in Ads Engineering in Netflix, which deals as you would expect with Marketing Engineering, in other words engineering solutions to support our digital marketing efforts.) Point being that this post is about marketing engineering […]
I have been using for a while the about.me website and their mobile app Intro by about.me. (I use an Android phone, and as such I am supplying here the link to the Google Play appstore, however I’m sure they have an iOS one too you’ll have to search in the App Store for it.) For […]
I just saw this the other day on LinkedIn — a set of 2 job openings targeted at me. Nothing unusual, LinkedIn does a good job at targeting jobs at their users (it is in fact due to LinkedIn I ended up at Netflix, via a very similar targeted job ad). However, there is something […]
It’s interesting what LinkedIn can reveal sometimes to me. Every time I log in and have a look I get a huge stream of updates from friends, old colleagues and people I’m connected to — nothing new there, this is a common pattern in social media nowadays. Sometimes I see certain connections changing jobs and […]
I remember a while back I was headhunted by a (tech) company and the initial discussions went rather well so I decided to accept their invitation to go to their office for a more in-depth interview discussion. While meeting one of their team members the discussion came up about how do I keep myself up […]
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