As you might know by now, I’ve adjusted a bit my career recently. My core experience is a techie in the online advertising world — and as of recently I’ve moved into an adjacent segment: digital marketing. It sounds like a drastic move, but to be honest, when you look closely, it’s actually the same […]
I have to get this off my chest as it’s been bugging me for a while and just been reminded this morning of this issue so had to pick up the keyboard and blog (moan?) about it. I’m not the biggest mobile user — arguably! — however, like most people out there I find myself […]
I use Twitter a lot (see for yourself here if you don’t believe me 🙂 ) — and as such it annoys me terribly when I see companies using it the wrong way. And by “wrong way” I’m not talking about the contents of their tweets — it’s a free world and everyone has the […]
Not long ago, Magnetic, the company I work for, released their whitepaper on ad viewability so I thought it necessary to share my thoughts on this rather new concept, which seems to be either misunderstood or completely missed by a lot of companies still. First of all, the whitepaper released by Magnetic and to which […]
I have attended the other week a very interesting meetup – part of the “Scale Warriors of Silicon Valley” series (which by the way I highly recommend if you’re into that sort of “thing” – and chances are if you’re a developer in the Valley you are! 😉 ) – and as with everything I […]
OK, so this is a bit of a trip back in time, in the early days of Cognitive Match, when we started building our system. As it happens during such times, often one encounters the matter of giving the systems a name — for once it makes it more precise to refer to a system […]
In case you can’t read it, the error message reports that the Video Player has encountered and error and will be shut down. Oh, and apparently the icons on the desktop need cleaning up — well done, Microsoft!
Just logging into LinkedIn today I saw they announced their Q1 2012 revenue — now the numbers themselves are impressive, but what caught my attention was the brilliant starting slide of their presentation: the very people who made LinkedIn get to this stage: Absolutely brilliant! Well done, LinkedIn!
I know that by posting this I am in fact providing free advertising to this site, which I saw advertised recently on the net, but had to share this screenshot as I thought it’s hilarious! I heard previously of “specialized dating” — from married people seeking extra-marital affairs (ahem!) to “positive dating” (no comment) and […]
This goes out to all you ad skeptics out there who bang on about how useless the internet advertising is and how it should be banned / destroyed / 101’d etc: it is sad that not often advertising is delivered as a complement to the content being viewed, and as such it doesn’t come across […]
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